Five Tips for Roping Mavericks on Facebook

by Kevin on June 1, 2011

I’m goin’ to take a break from the normal stories about getting bucked off or how to perform Cowboy Kung-Fu to get away from mad mamas on the hook. Today’s post will give you five tips on creating and maintaining a Facebook fanpage that will be effective and meaningful.

  1. Get a Fan Page!!!

    If you have a ministry, whether it be formal or informal, use a fan page, not the regular Facebook account. You will reach more people and have more options. All a person has to do is “like” your page to get updates on their wall. They don’t want to have to send a “friend request” to someone they don’t know.

  2. K.I.S.S.

    Keep It Simple Stupid – Seriously!

    As of today, I have approximately 1,240 fans on Campfire Cowboy Ministries Facebook Fan Page. Go there and look at my posts and see which ones receive the most “likes” and comments.

    For example:

    I don’t always hear God talkin’ to me, but I always know when he slaps me on the back of the head. (49 likes, 20 comments)

    I wish I could pray all the time as good as I do when my horse starts bucking. (39 likes, 6 comments)

    And then there’s this real deep, emotional outpouring of a statement:

    Doubts are the waves that roll across our sea of faith. Trust determines their size. (20 likes, 1 comment)

    People don’t want complex theologicamal-astic profundity, they want something they can read in 3 seconds and relate to!

  3. Give Fans Five Things Before You Ask Them For One

    Whether you’re asking them to attend your church, read your blog, or donate to a worthy cause, be willing to give them a lot before you ask for something. Post a funny saying or a neat picture. Find something that fits your personality and the people you are trying to reach and offer them something before you try to get them to offer a piece of themselves.

    Build a community, not a billboard!

  4. Post at Different Times of the Day

    Not everyone lives in your time zone and works the same time schedule you do. If you only post in the morning, you will only reach the Facebook early risers. Some people don’t get on Facebook until late in the evening. Guess what? Your morning post is sitting underneath 5,280 feet of game requests and the latest scentsy specials of the week.

    I try to post 3 times a day: Morning, noon, and evening.

  5. Be Consistent!

    Set a goal to be there every single day for your fans. Be there, but don’t be annoying. Find the right balance and hold on tight!

Now it’s Time for me to Ask!

I said give five things for every one you ask for. I have done this and now I’m gonna ask!

One out of every thirteen people on the planet is on Facebook. If you are one of them, please check out my fanpage and “like” it. If you are already a fan, please go to my page and look on the left hand side of the wall and click on “share” to post it on your wall so your friends can like it too!

Do you have any other tips for Facebook Fan Pages? Leave a comment!

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  • Keith Bodwell

    Good post, and good advice. Thanks for sharing it. I have to get better about posting regularly to my fan page for Wild Hearts Cowboy Church.

    • Kevin

      Another tip Keith is be original and have a target audience in mind. If you’re trying to reach surfers, say something a surfer would want to read. If you are trying to reach dogs, learn to bark.

      One size doesn’t fit all.

  • Don Coyote

    Pictures….post some pictures.

    Ain’t nothin’ like one ta ketch the attention and ‘magination of children and folks that’re a little less inta-lekshul than others.

    • Kevin

      I struggle with that sometimes. I have often spent more time looking for a great picture than I do writing. But you are correct, a picture can add volumes to a comment or short post. Be careful with copyright stuff though.

      • But it is worth the struggle, as I think. That is the reason why I mostly take the picture you posted with the specific article when I post the translation. I just plainly like the pictures. They are the stage on which the thoughts of the article become alive.

        • Kevin

          You are right about that!!

  • Kevin, that’s real good advice. All 5 are right on! One suggestion I can offer is to ask questions. Most people like to talk about themselves or give their opinion. If you want to engage a lot of people, ask a low risk personal question like, “What was the best dog you ever had?” As people feel more connected, try deeper, personal or spiritual questions.

    • Kevin

      I think that’s why my questions aren’t sometimes answered–they’re not low risk and easy to answer.

      If someone finds this article interesting, check out Paul’s blog today–You’ll be glad you did.

  • Join other pages that support your mission and goal. Folks like resources too.
    Remember its called ‘social networking’ , interaction is mandatory, if you want static page get a website .
    Don’t worry about other groups stealing the fish out of your pond…. share and share alike, there is plenty of fish and plenty of ponds.
    Learn to judiciously post as your fan page, interact with other pages as well, see point 2 above.
    answer and ‘like’ every comment and post by the fans on your page
    follow mashable for great tips and ideas…

    • Kevin

      Great tips!!

      One thing I might add is that Facebook doesn’t allow you to reply to a specific comment. The next comment goes down at the bottom. Be careful not to kill the conversation with one of your comments.

      Such as: “Nobody will be able to top that comment!”

      And as far as replying to comments, don’t just say “Thanks for commenting” or “I appreciate you dropping by” every single time. Make each one different so they know you really do appreciate them.

      Thanks for the great tips WhiteRock!! I do enjoy your page!

      • That’s great advice, Kevin. I bet nobody will be able to top that comment!!! πŸ˜‰

        Seriously, though, maybe in a future post you could do “X tips to killing all interaction on your Facebook page” (or whatever the cowboy translation of that would be) to point out what not to do. It could be done seriously or could be really funny if you list some really over-the-top dumb things.

        • Kevin

          That’s an awesome idea Paul!! Nobody would be able to top that idea…no one. LOL

          • LOL! Ironic that the example of how not to kill comments has led to so many comments.

            • Kevin

              No comment…

              • One thing I might add is that Facebook doesn’t allow you to reply to a specific comment. The next comment goes down at the bottom.

                can you expand on that? I don’t follow.

                • Kevin

                  One this site, you can “reply” to a specific comment and your reply will be placed underneath that comment…not at the very, very end like facebook does. Does that help?

                  • now I understand, In the case of FB I just reference the name of the poster (s) in regards to comments.
                    Simply ‘liking’ their comment is usually enough to acknowledge them. Most times that is enough, only occasionally or to clarify or add more information will I comment back.

  • Brian

    What do you feel is “too much” posting on a fan page as the admin? Obviously we want lots of interaction, that’s not what I’m talking about. If seen some pages that post sooo many posts/updates that it becomes annoying. The quality drops and I end up unliking them to get them out of my feed. Is three a day too many? Could we use more?

    • Kevin

      I think it’s all relevant to the content as you said. Too much is definitely a bad thing and I think that number might be over 5 to 7. Even if the content is great, if you appear in the feed too much, people will just skim over it and not read.

      I don’t think three is too many just because not everyone is on Facebook at one time. You have your morning folks and then your evening fans. Unless they scroll through 12 hours of status updates and game requests, they probably won’t even see a morning post in the evening.

      I think a healthy diet of great content and varied enough to appeal to a wide range of people 3-5 times a day is a great starting point.


    LOL, mashable is our friend. No need to reinvent the wheel…..

    I admin several pages in addition to whiterock, as a facebook user I get over 300 updates to my personal wall everyday. Over posting is a surefire way to get your page hid.
    Another tool for admins is your pages insights (look over at the far right column), you can open details, determine what was high interest, and interpret the interest of specific variables.
    By toggling ‘users’ one can see likes, unlikes, new views and active users.
    Facebook allows admins to view hides (unsubscribes). I found it very useful and generally was able to trace back to a specific post or series of posts, I was then able to evaluate whether or not the post was the issue or the user decided to not follow for another reason.

    Hope that helps.

  • Evan

    “Build a community, not a billboard.”

    Now that right there’ll preach!!

    PS. I love how just commenting on this site gives my keyboard a Southern drawl πŸ˜‰

    • Kevin

      This site will not only make you have a cowboy drawl, but it will make you run faster and jump higher!!

  • I’ve always wanted to be tall, will it do that? πŸ˜‰

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