What does it take to have a successful podcast these days? A committed schedule? High-quality audio? Thoughtful topics? All of that probably helps. But as theWhateverpodcast demonstrates, all you really need for a hit show is a carefully curated selection of 30-second clips where you frame women as hopelessly dumb creatures and blast them off without context on Twitter.Whateverbills itself as a dating podcast. And while it doesn’t rank in the charts on Apple Podcasts, the YouTube channel where episodes stream has 4 million subscribers, and individual videos usually get around 400,000 views each. Every week, host Brian Atlas—who previously used the channel for “prank” videos—gathers a selection of e-girls, models, trad wives, and your everyday college women for a four- or five-hour roundtable discussion of the pressing and controversial topics of the dating world.
Routinely, clips from the show go viral on Twitter or Instagram, gathering millions of views. There’sone promoted as “feminist hypocrisy,”where the host and a young woman argue about whether men are the truly oppressed gender, andone of another girl saying “um” 37 timesas she laments the practice of “talking stages” in dating.The big clip the other week was a video shared via tweet with the caption, “OnlyFans girl gets ROASTED.” Atlas asks two young women who are guests on the show how much they make as models on OnlyFans, and one, a woman namedNicolette Nicole, replies, “It’s kind of tacky to say exactly how much money you make.” A third woman jumps in: “It’s tacky to be on OnlyFans in the first place.” Nicole responds, “Everyone is entitled to their own opinion. That’s, like, bad vibes right there.”It is hardly a “roast” and certainly not one that deserves an all-caps label. According to Nicole, the show reached out via Instagram and asked her to be a guest on the show, and she has appeared three times. Everything had been cordial until her final appearance when a fellow guest began insulting her “out of nowhere”—this, taken from nearly a dozen hours of footage featuring Nicole, was the basis for the Twitter clip. “After sitting and talking in circles for such an extended period of time, eventually someone on the panel cracks, and they can get a viral moment out of it,” says Nicole. Advertisem*nt Advertisem*nt
WhileWhateverhas pivoted from pranks to livestreams with infuriating clips—and found some success in doing so—they are hardly the only content creators to take up the effort. In fact, creators are increasingly generating such clips withoutactuallyhaving a podcast at all. In late March, for example, a podcast-esque clip of a woman explaining how she makes her man “nut” at least seven times a daygarnered 50 million views on a single tweet—but as Ryan Broderickexplained in hisGarbage Daynewsletter,it appears that no such podcast exists. She simply recorded the clip to look as though it came from one—speaking into podcast mics and taking on the “pulled from the middle of a conversation” affectation—and shared it herself.Is there something about the podcast format that makes us more gullible?Axios recently reportedthat among Americans who listen to podcasts, 87 percent expect the information they hear to be accurate, and around 55 percent say they trust the news they hear from podcasts. It’s as though we forget that literallyanyonecan have a podcast—or even just make itlooklike they do. There are no prerequisites, no need to prove that you are an authority on a particular subject matter. You can say whatever you want into a microphone, and just by virtue of that microphone being present, people are more inclined to listen to you.Not that this is entirely new:Whateveris employing the same technique of bringing unique voices together to say something controversial that has made shows likeHoward Sternthrive for decades—just without the anchor of an iconic, engaging host like Stern. For better or worse, in our current social media climate,Whateveris proving that the old standards of personality, perspective, and experience are not even necessary. Instead, you just need a half-minute video, a caption with two capitalized words, and a desire to fuel the gender culture war.
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